Summer Socials: Ideas to Help You Heat Up Your Summer Content
It’s the summer summer summer time! As a wise queen once said, WE OUTSIDE!!
It's time for day parties and night dinners, but if it’s one thing for sure and two things about it, The Content Queens won’t miss an opportunity to teach our readers how to level up their social media. Summer provides the perfect opportunity to turn up the heat on your digital marketing but before flooding your feed with pics of sandy toes and fruity drinks, we need to talk.
Every year, summer marketing gets real beachy, which is more predictable than effective. If you’re going to stand out from the crowd, you’ve got to create a marketing plan that lives in its own lane. Think outside the box to draw your audience in, and organically bring them into your world.
We know there’s more to your summer story than sunkissed selfies and we’ve got a few ideas to help highlight some of the most relatable parts of your brand.
Work From Anywhere
The digital nomad isn’t dead. Showcasing how you work differently in the summer can help you break out of your routine and inspire your audience to do the same. We encourage our team to work from coffee shops, rooftops, libraries, gardens, or any lil patch of grass where they can get their daily dose of vitamin D.
Get outside and capture candid clips of you working on your latest project or host a Zoom call in a cozy corner of your apartment during golden hour. Highlighting a lighter side of your work-life balance can show that you’re dedicated to the grind and humanizes your brand.
Summer Spotlight and Collabs
Summer is the perfect time for collaborations! Also, if you have a seasonal product or service, it’s your time to shine. See if you can establish partnerships with local businesses, influencers, or other entrepreneurs in your niche. Co-hosting an event is a great way to create crossover opportunities and make new connections for your marketing funnels.
Conversely, make it a habit to shine a light on events like pop-up shops, farmers' markets, and food festivals to capitalize on trends organically and meet new potential partners. Summer can be great for networking while you create content that places you right in the middle of your community.
Rep Your City
Get some boots that are made for walking and tap into your local scene. Show off the best of what your city has to offer while you build your brand and your business. Walking tours to business meetings can localize your company and make an impression on the supporters closest to you. Make sure to Geotag your favorite local spots, hit a summer festival or two, or find a new neighborhood with cultural events.
Don’t sleep on the booth placement. Find a way to piggyback off of events, if you have the wiggle room in your budget to invest in a formal brand presence. Whether you’re selling a service, a product, or just curating a vibe, getting some Facetime with your audience will make them feel seen and valued on a personal level. Remember, real engagement really works, so positioning you as a local expert and community advocate is a boss move.
For Freeeee
Who doesn’t like free stuff? Since foot traffic goes up with the temperature, capitalize on the good weather and try to come up with some summer-themed challenges or giveaways. This could be anything from a photo contest to a summer fitness challenge. Coming up with a plan to do things with your followers is the best way to put a face to a brand. Take them on your journey in a way that’s fun and interactive.
So, before you bust out flip-flops, try to jot down a few fun marketing ideas that will make your brand summertime fine. Once you’re done, grab your sunnies and your iced latte, and bask in the glory of your hard work.
See you this summer, Queens!
