Digital Marketing Careers
Analytics? Product Launch? Email Campaigns? Welcome To Digital Marketing!
Careers in digital marketing are not solely defined to content creation or approving and denying marketing campaigns. There are thousands of careers that fall under the marketing umbrella. Some of these jobs include creating and maintaining a company’s brand - these job titles are often brand manager, brand strategist, or director of brand marketing. There are also specific jobs that assist in building customer relationships with businesses. Digital marketing is a diverse and growing field, and there’s a job for almost everyone. These jobs can be favorable for people who like analytics, thrive on being creative, like being in front of the camera, or people who enjoy creating strategies and campaigns. Here is a quick overview of the different careers in marketing.
Social Media Marketing
Job titles: content creator, social media manager, social media strategist, communications specialist, director of social media
Have you ever been scrolling on TikTok and all of a sudden a video pops up with an influencer raving about the best product she’s ever used? Saying something like “I absolutely love the lipgloss I received from ___!” If you check under the post, she’s probably tagged the company and included a hashtag labeled #ad. This is social media marketing.
Social media marketing is when companies market their products and services on digital social platforms. They work with brand advocates and influencers to make sure their brand is pushed out to masses. People in these roles need to be highly skilled at communication, creative, and analytical. They work with the numbers like engagement rates to see what strategies are working and who their target audience is. They also need to be creative to come up with content for different social media channels.
Email Marketing
Job titles: campaign manager, email developer, email marketer, email marketing strategist, email marketing specialist
Is your inbox flooded with emails from companies offering coupon codes and teasing new product launches? That’s email marketing. Email marketing works to keep customers updated about a business’s products and services through email. The coupons and updates about new products are ways to keep the customer engaged when they’re not actively shopping or thinking about the brand. It also promotes customer engagement because it reminds you that the brand cares about you and wants you to shop there. Types of email marketing can include: welcome emails, newsletter emails, confirmation emails, invite emails, and promotional emails.
People in these roles have an eye for design because they create how the email looks. Having a background in coding like HTML, CSS, and JavaScript can also help. One of the best characteristics for someone who works in email marketing is knowing how to be empathetic and creative with their words.They are in charge of emailing the audience about key updates and announcements, so it’s imperative to be well-spoken and eloquent
Product Marketing
Job titles: digital product marketing manager, junior product marketing associate, portfolio marketing manager
Product marketing is a combination of knowing how to market a product to attract the right customers and understanding selling tactics to increase market value. People in these roles know how to push the right message, have a strategy for packaging and pricing, and create product roadmaps. The key difference in product marketing is that companies have a specific product in mind that they’re selling. They work to attract target consumers using selling tactics and marketing strategy to allure their ideal customers.
Fenty Beauty is a perfect example of product marketing because the product (makeup) appeals to consumers who use makeup and want to learn more about beauty. In the beauty industry, most beauty companies have limited shade ranges causing a lot of frustration with consumers of darker skin tones. Fenty Beauty empathizes with this pain point by including a full range of foundations and concealers for all skin tones and ethnicities.
To have a job in product marketing, it’s great to have knowledge about sales. It will be incredibly valuable to understand how to do a sales pitch or presentation and understand the market. Having a degree in marketing or copywriting will also hold weight.
Jobs in marketing are not limited to the ones previously discussed. There are hundreds of other roles in marketing such as marketing communications, marketing research, partner marketing, and e-commerce. Whether you’re an email developer or product marketing manager, your role is integral to marketing a company’s brand and attracting the right audience. Marketing is essential to our world because it allows us to learn about a variety of brands and products. By conducting marketing research, we can develop an understanding of consumer pain points and create products and solutions to cater to the needs of consumers. A role in marketing also gives you the freedom to explore your creative side. You can use your innovative edge to create marketing strategies and campaigns. You can also dive deep into your love for analytics by analyzing data such as surveys and content engagement. All in all, marketing is a great career choice that offers a plethora of opportunities and wonderful benefits.
Always in your corner,
Content Queens
