Digital Dynasty: Our Favorite 5 Marketing Queens
In 2021, we’re overcome with a tidal wave of it as soon as we open our phones, laptops, and front doors. Content creators and influencers are in the new mega-watt celebrities, and advertising has gone from billboards and magazine ads to digitized and pocket-sized. With so much content available to us, and so many companies are eager to jump on the latest media trends- it can be hard to make a splash in an ocean of copy and graphics. We know that you need the passion, strategy, and good team behind you to boost your business to new digital heights to succeed! That’s where we come in. The revolution of social media has become a great equalizer for brands everywhere. With more eyes on your advertising than ever before, you need evocative, concise, and FUN content that will illuminate your best elements.
So what is content anyway? Content encompasses the writing, graphics, videos, etc., that make up your brand’s unique digital marketing. It’s a way to establish your company’s mission, target your ideal customer, and build an experience outside the brick-and-mortar store. Intelligent and sensitive content will leave your audience emotionally connected to the brand and hungry for more. And, not to toot our own horns, these queens are some of the best creators in the business. Ready to know what makes them sparkle? And the importance of each of their roles? Read on!
CONTENT QUEEN: BRONTE UPSHAW
Sweet Spots: Known for her jeweler’s eye, Bronte’s writing is a love letter to the human experience. She believes copy is a way to bring us together and wants to craft delicious experiences for her clients. Her writing is peppered with lush adjectives, quippy phrasing, and a chameleon-like ability to tap into different brand voices.
Why It Matters: Having content that directly speaks to your target audience is a superpower. You want your content to pop, fizz, and create meaningful, long-lasting connections to your patrons. Creating copy that invites them into your brand’s world and taps into the universal truths that bond us makes digital magic every time.
DESIGN QUEEN: TIFFANY COLLINS
Sweet Spots: Arbiter of the aesthetic, Tiffany’s designs celebrate a company’s unique mission while being mindful of an audience’s point of view. Her graphics range from bright and attention-grabbing to subtle and sophisticated- personalized to each client. From the color palettes to the chosen fonts, each component of her work addresses the company’s current needs and propels them into the future! Tiffany innately understands how to make beautiful graphics and curate social media pages, building followings and opening doors for her patrons!
Why It Matters: There’s no denying that image matters. In a social media, visually dominated world, images, and their accompanying content are queen. From an audience’s perspective, superb design is an indication of two key things:
Professionalism/trust- clean, statement graphics show the world that you’re serious and passionate about what you’re advertising! Show up for yourself so that others can too!
World Building- the right design invites and attracts your audience into the world of the brand you’re building. For example, if you’re advertising a cleaning company- a minimal, soothing graphic could be a perfect match. Not only are you attracting your audience, but you’re also creating an emotional experience for them as they visit your page.
DESIGN QUEEN: RITA RADI
Sweet Spots: Dynamic and ever-so-inventive, Rita Radi is a jill of digital trades. From website and video design, social media graphics, and animation- Rita is an invaluable fountain of wisdom. Her ability to transform a company’s vision into a fully realized design is an incredible gift. Though flexible to a company’s needs, her designs are noted for their sleek composition and bold style—each thoughtful graphic packing a punch for her clients.
Why It Matters: Though it’s always wise to have a media maven on your team, Rita’s mastery come from designs that cut through the noise. There’s power in creating images that immediately grab someone’s attention. The mark of a smart graphic is one that quickly establishes who you are, what you stand for, and what your target audience would most relate to.
BRANDING QUEEN: DOM AKA FAIRY BRAND MUVA
Sweet Spots: As a champion and founder of CULT Creative Agency, formerly The Writer’s Block Creative Studio, Dom is a revolutionary in digital advertising. Dom categorizes their work as a ‘visual exploration’- a fitting phrase for her signature, vibrant branding. All of Dom’s clients are treated not only to a visual feast, but to a purposeful and carefully curated brand expansion. Where each audience member wants to stop scrolling and lean in.
Why It Matters: Branding is an essential part of digital marketing. It is the heart of every media endeavor! Branding is the playlist that accompanies your content, the color palette that customers automatically recognize, the feeling that bubble up when they see your materials. It creates a reliable narrative for your audience and leaves them coming back for more.
BRANDING QUEEN: JASMINE EASTER
Sweet Spots: Meet re-branding Renaissance woman, Jasmine Easter. Easter states that her purpose is to “help women-led businesses develop a digital presence that matches their level of brilliance.” Well, we believe she’s gone above and wayyy beyond. Her captivating web designs have dared her clients to be bolder, brighter, and more evocative. Her strategy-led services create a cozy and comprehensive digital home base; encouraging and ensuring business growth for each of her customers.
Why It Matters: Having a digital home base that reflects your companies mission, professional nature, and brand style is a top priority. Think about it- when you’re first interested in a product or service, don’t you immediately Google them? You want your website to be visually stunning, easily showcase your skills, and be optimized so that perspective patrons can easily find you.
We take our recommendations very seriously at Content Queens, and you have our guarantee that these women are aces at what they do.
Ready to dig into your own digital marketing dreams? Shoot us an email. We can’t wait to hear from you.
The Content Queens
