5 Brands Who Are Killing the Content Game
Social media has radically revolutionized the marketing and advertising fields. Tiktokers are now spokespeople, and the right Instagram post is more powerful than a million billboards. Now that companies have constant access to their audiences through their socials-- the race to create thoughtful, meaningful content is like never before.
We’re all floating through a galaxy of content. And with so much material available to us, it can be hard to discern what copy makes an impact vs. what just makes noise. As Content Queens, we know that the trick to successful posting is to ensure that there’s an emotional connection to your audience- bringing them back time and again.
How can you create an emotional connection through your copy? Take time to ensure that your content ticks two-three of the following boxes:
-Educates your audience on a topic your brand is passionate about
-Is inspirational or aspirational, inviting your audience to dream about a more true and beautiful reality for themselves
-Is relatable to your target demographic- this is often illuminated through humor, quotes, and videos from other creators. It’s a wonderful way to boost the work of other creatives, vary your content, and build your contact portfolio
-Entertains your audience! Keep your followers engaged with knowledge of the current social trends, and implement which trends make sense for your unique brand to participate in.
-Magnifies your brand message to the world. What makes you stand out from the crowd? Ensure that 20% of your content highlights your brand’s special skillset!
Emotional connection comes when your audience knows that they can rely on you to meet a portion of their emotional needs, wants, and desires. It’s important to remember that social media is a place of connection and escape, so build your social calendar accordingly. To craft successful content for your brand, and find its sweet spot in the social media world- make sure your social media has flavors of all of the above!
Below is a list of some of our favorite brands that consistently wow us with their connection to their audience, wonderful services being shared, and overall aesthetic. Take a look!
The CHANI App- In a world that has so many unknowns, more and more people are turning to the ancient art of astrology. Though astrology is thousands of years old, in the past two years there has been a huge resurgence amongst the millennial and Gen Z demographic. In a world that has so many unknowCHANI successfully pairs ancient healing techniques with modern memes and TikTok videos. Beautifully blending the old and new to craft a meaningful message while staying relevant in today’s tech culture.
City Harvest- As the world’s first food rescue organization, City Harvest is equally talented at helping neighbors in need and creating content. Through their social media presence, they highlight their mission of food distribution while maintaining an audience’s attention with aesthetic graphics and videos. City Harvest is also a wonderful example of the importance of networking with big and small companies to pack a powerful punch.
ByChari- Effortless, ethereal, and ever so chic- ByChari’s jewelry skyrocketed after her iconic ‘VOTE’ necklace was worn by Michelle Obama at the 2020 DNC. And for good reason! Not only are her pieces stunning, but her material creates an emotional response for her followers. With gorgeous photos and effortless captions- ByChari glides between accessible and aspirational content with ease.
Inclusive Therapists- A company dedicated to holding space for all genders, races, and bodies- Inclusive Therapists spread their message through social media prowess. The Inclusive team definitely follows the 80/20 rule, where 80% of their content is external resources, and 20% is talking about their own unique skills. Their power is in a clear message, consistent posting, and bringing a multitude of resources to their audience!
AfroTech- “Come for the connections. Stay for the community.” AfroTech’s mission of building a space for the Black Tech community to come together is a poignant and powerful one. Their social media is an amazing grab bag of comedy clips, quotes from important conferences, statistics, podcasts, and music. Creating such a well-rounded space will ensure a loyal and diverse audience.
We hope these incredible companies brought you some inspiration and hunger to up your content game! Time for your materials to make a splash? Drop us a line at info@contentqueensny.com for a consultation, and get ready to make your digital dreams come true.
Cheers,
The Content Queens
