5 Brands with Stellar Content
Do you know the TikTok videos, Instagram posts, or blogs that encourage you to stop scrolling and transport you somewhere else? Maybe they take you to a blissful spa in Brazil or inspire you to finally challenge yourself and take that Aerial aerobics class. Perhaps they ignite a conversation about the importance of social-emotional learning for children or remind us to indulge in the small pleasures of each day.
Whatever the content may be, it’s made an impact.
When we’re making our materials, we lean on our ability to entice the customer and make them feel something. The most brilliant, luscious content comes from that golden combo of education and inspiration. With that in mind, our Content Queens have rounded up 5 of our favorite brands whose content oozes good vibes. We hope they’ll spark some fresh ideas. Take note of how their content reflects their overall brand tone and mission statement. Let us know what you think!
The New Savant @thenewsavant: The brainchild of couple Ingrid Nilsen and Erica Anderson, The New Savant is the dreamiest candle brand. Each candle is hand-crafted and layered with deliciously nuanced fragrances. There's a perfect match for every nose, from rich, moody aromas to crisp, bright scents. Aside from their beautiful candles, they create equally beautiful content. Their feed catalogs everyday moments with product photos that showcase their ingredients. Each caption and candle description is detailed and lovingly written and feels like a peek into a cozy oasis. The images create an ethereal aesthetic while reminding their audience of New Savant’s core: soft, slow, and full of flavor. Check them out!
Parade @parade: This revelatory company is leading the charge for body positivity in underwear. Parade is a size-inclusive underwear brand that creates deliriously soft, environmentally sustainable clothes. Their products are joyful and comfortable– and Parade’s social media presence reflects just that. Whimsical pastel palettes and models of all shapes, sizes, colors, and ethnicities. They relish rolls, celebrate cellulite, and remind us that all bodies are good bodies!
In addition to their magnificent models, their content makes an impact by targeting their ideal audience. Their feed features Mary Kate + Ashley millennial throwbacks with sprinkles of Gen-Z memes and pop culture references to evoke that warm and on-trend energy. Just like their underwear. Take a peek at Parade and see what we mean!
Soul Study Self Love Journal @thesoulstudyjournal: Viewing this beautiful page makes us want to take a deep breath and be. Founder Denise Francis created a journal dedicated to helping Black women “heal and end the cycle of transgenerational trauma.” A guide to helping you pause, unpack, and connect with yourself on a truer, deeper level. In a society that demands we constantly be moving forward, Denise has lovingly built a community that allows Black women to rest and restore. As well as a thoughtful, incredible mission– Soul Study Self Love Journal has some of the loveliest content. Open, airy, and hopeful— with a gentle invitation to tap into grief and loss and know that you are in a safe space to do so. Head over to their website and Instagram to learn more.
She Wore Flowers @sheworeflowersbride: 2022 is set to big one of the biggest wedding years in decades with hundreds of thousands of folks ready to tie the knot. Whether you’re planning your nuptials or just daydreaming of your day, She Wore Flowers is sure to give you starry eyes. We love their mission of affordable, gorgeous wedding wear for the ethereal, bohemian. Their content is chock-full of romantic scenes that whisk you away to moody mountain ceremonies and beachy receptions. She Wore Flowers’ media is a blissful escape from the everyday grind, bringing their audience back to scroll and surround themselves in romance. Take a look!
The Lit Bar @thelitbar: Nicknamed the “official independent bookstore of Wakanda and the Bronx,” the Lit Bar has become a New York staple. Bookstore by day and wine bar by night, Lit Bar uplifts authors of color and LGBTQ+ writers while dedicating themselves to sharing the power of reading with the next generation. Their content showcases books, exciting upcoming speakers, and Black and Latinx excellence. (Check out their posts with JLo and Obama!!) Their digital presence blends education and inspiration to entice and excite their readers. Pop over to their socials to decide on your next book!
At Content Queens, we believe in the influence of excellent content. We know that a picture is worth a thousand words, and that the right combination of copy can help bring us together to start meaningful conversations. We hope that these brands help kickstart your team’s creativity, and motivate you to build your own wonderful materials. As always, feel free to reach out with any questions, or shoot us a message if you’d like to collaborate. We’re here to make your content surpass your expectations!
Always In Your Corner,
The Content Queens
