Blog Content: The Art of Conversion
Your website is your digital business card. It’s the hub of your online presence and a key tool to help people discover you and connect with you. So, why are so many marketers overlooking the importance of their blog content?
Blogging is one of the best ways for a brand to drive readers to their website. Let’s explore how you can use your blog as a driving force for growth on your website. When was the last time you checked in with your blog? If it has been awhile, now’s the perfect time to get back into it.
Your blog is an excellent way to keep current with new trends and ideas, build a community of followers who stay engaged with you on a regular basis, and drive more targeted traffic to your main site.
Create an editorial calendar for your blog
The editorial calendar is basically a calendar for your blog posts. It is key for professional and successful content marketing. It will help guide you in the process of creating content for your blog, and also keep you from falling behind on publishing.
You’ll want to map out a certain number of posts from each category. For example, if your blog is about travel, you’d want to map out the following post categories:
How-to Guides
Top Travel Tips
Travel Inspirations
Product Reviews
Traveler’s Tips
These categories will help you plan out what types of blog posts you want to create, and how often you’ll want to publish them. Plan out a certain number of posts per month, per season, and per quarter.
There are different ways to create a blog’s editorial calendar depending on your business, but the most common way is to create a monthly calendar, a quarterly calendar, and a seasonal calendar.
Human-Readable Headlines That Entice Readers
Headlines are important. The majority of people will click on an article’s headline before they will even glance at the article’s content. If your headline doesn’t entice the reader to open the article, the article might as well not exist.
Your headline should be catchy, but it shouldn’t be exaggerated or misleading. You don't want your headline to lead readers to think that the article is going to teach them something new or offer them a helpful tip, if that isn’t the original purpose.
Use a Content Marketing Strategy To Grow Your Audience
A key to driving readers to your site is by creating blog content that is relevant to your target audience. While you can create blog posts based on your own interests, the best content will be both informative and engaging for your readers.
You’ll want to build your blog posts around topics that are interesting to your readers, and topics that you believe they want to learn more about. There’s a big difference between topics that are interesting and topics that your target audience is interested in.
If you just want to cover topics that interest you and aren’t at all relevant to your readers and their interests, your blog content won’t drive them to your website. Instead, your blog will feel like content written for the author themselves. You want to create high quality blog content that will inspire readers to take action or direct them towards a purpose.
To get your blog posts started, you can do a variety of things. You can research your target audience and find topics they’re interested in, or you can find topics that you believe your readers are interested in. As you create blog content for your site, you can also leverage tools like Buzzsumo or Google Trends to research your audience and find topics that are relevant to them. You can also use tools like Google Keyword Planner to find long-tail keyword ideas that are related to your topic.
Once you have the topic, you can research your audience more to find the specific topics they’re interested in. You can do this by scouring your audience’s social media channels, forums, and blogs. Once you have the specific topics, you can create blog content that covers them and drives traffic to your site. By creating blog posts that cover topics that are relevant to your readers, you can expand your audience and grow your blog’s traffic.
The most successful brands in the world have built trust with their audiences. Trust is created when a reader feels connected to a brand, has an emotional connection to it, or knows that they can trust it.
Types of Blog Content You Should Be Writing
There’s a lot of debate in the industry about what types of content work best for blog marketing. Some bloggers claim that long-form narrative content is the best, while others say that list posts are best for driving traffic.
In reality, it depends on the blog and the type of content you’re creating. What does matter, however, is that you keep your blog posts relevant and avoid writing about topics that don’t relate to your readers. You should also avoid writing about topics that are unrelated to your brand or company.
Video Content is Queen
The internet is filled with images, and scrolling through them can be tiring on the eyes. Images are great for drawing attention to your post and providing a quick recap of the article, but they’re not enough to keep readers interested and coming back for more.
Images can be used for providing a quick recap of a piece of content, but nothing beats reading the article out loud. You can use video content to explain complex topics and provide visual explanations for your articles.
You can talk to your audience using words, but visuals are a whole different dimension. Video content is a great way to add more depth to your blog posts, and it can also help you increase your SEO ranking in search engines if you’re using a blog post video.
Wrapping Up
When it comes to driving traffic to your website, nothing can beat the power of a blog post. Blog posts allow you to take your content and drive traffic to your site through social media, by linking to your posts, or through Google.
They also allow you to share your content with your target audience, which helps build trust and inspire action. If you want to drive more traffic to your website and create more blog posts, the most important thing that you can do is create high-quality, helpful, and entertaining content. It’s also important to make sure that your blog posts are well-written, have good titles and descriptions, and that they’re related to your site and your target audience.
Always On Your Side,
The Content Queens
