How To Boost Holiday Branding with Influencer Marketing
Is it just us or is the the season finale of 2024 getting crazy? Christmas gifts aren’t the only thing we’re wrapping up. 2025 can’t get here soon enough.
With the holidays upon us, this is your last chance to take advantage of influencer marketing before the new year and new rules take place. The TikTok ban may or may not be on the horizon but digital and influencer marketing is forever. This unique form of outreach has been around much longer than any of the social platforms popular today proving that online collabs will outlive us all.
We're making the point that every business owner should always be thinking about how influencer marketing can boost their brand image and sales. Working with your faves from your feed to come up with killer holiday campaigns can help you stand out in a sea of seasonal marketing. Here’s how to slay this season with influencer marketing done the right way.
Find your Brand's Virtual Best Friend
Stop focusing on followers and look for your marketing, twinnenem. If you want to be consistent with your branding, you need to start looking for people who match your brand’s aesthetic, energy, and tone. Who can you tap to be the bridge between the product and the people? When you partner with people who are relatable and authentic, and their followers trust them, you’ve got the golden ticket to product placement. If an influencer can connect with what you’re selling you can easily make your product feel like a must-have for the holiday.
Give Your Content an End-of-Year Glow-Up Work with your influencers to create content that feels festive, but still on-brand. Instead of a half-finished gift guide, get creative about using partnerships to help style shoots, or capture some key moments with your product. Show your audience how your brand fits into those special occasions, be it a memorable moment with your family, or a laid-back self-care sesh while you set some resolutions. Create an experience that makes your followers feel like your product is part of their holiday traditions.
Create VIP Holiday Experiences
People love having access to something unique, especially when it feels like it’s only available for a limited time. The more “exclusive” your offer feels, the more likely your audience is gonna want to snatch it up before it’s gone. Work with your influencers to drop promo codes, discounts, and holiday bundles that can’t be found anywhere else. When your followers see that they’re getting something that’s only available through an influencer, it creates a healthy sense of motivation to buy fast. Finding ways to incorporate that feeling of FOMO is everything when you’re pushing for those last-minute holiday sales.
Link Up and Crosspost Holiday Deals
The holidays are the final push to get your reach popping. Crossposting is one of the easiest ways to do that. With new features and algorithm changes on the horizon, having a shop-optimized feed is the future of online shopping. Working with other brands that complement yours can work for some future-proof content collabs that combine the power of two audiences into one. m. Co-promos are a major flex because you get more exposure simply by tagging each other and sharing posts. Don’t be afraid to step out of your comfort zone and into theirs—collaborations are all about mixing things up and creating unique content people can’t ignore.
The Wrap Up: If you pick the right people, get creative, and offer exclusive deals that make your audience feel special, Influencer marketing during the holidays is no no-brainer. The key is making sure your collabs come correct and align with your brand’s vibe—don’t just settle for random partnerships. When your partnerships are on-point, it’ll show in those sales numbers.
Happy Holidays Queen.
We’re always in your corner.
The Team at TCQ.
