Creating Engaging Content
What makes content memorable? How are content creators, writers, and digital influencers able to consistently create great content? Everyone has a specific perspective, a unique lens through which they see the world, which affects what they find engaging and memorable. Creating engaging content requires a lot of intention. Memorable content is usually created by using strategic styles and focusing on topics that resonate with your audience. Good content can have an incredible impact when it’s created to add value to the viewer. If you want your creative content to be memorable and your marketing strategy uses these tips to create something your audience won't forget right away.
Grab Their Attention
Today, content is consumed on mobile devices, and mobile users move from pieces of content faster than ever before. If you don’t grab your audience's attention after 3 seconds, the viewer will jump. This three-second rule is important. Due to algorithm changes and the like. the biggest barrier to digital reach through content marketing is getting users to your work in the first place. Once they arrive on your website or social profile you want them to stay there and interact with the content you worked so hard to produce! When you’re writing a blog post, provide value and create a clear title. When sharing audiovisual content, use contrast and transitions to make a strong impact. Human memory is fickle and oftentimes your audience members will have to see or hear a piece of content multiple times before it sticks.
Be Original
Today, it's difficult to create 100% unique content. With our saturated market, there’s bound to be someone out there talking about the same thing, taking similar pictures, or creating similar content. It's no wonder that creating compelling content is the biggest challenge for marketers amid fierce competition. While that can be discouraging, it should actually have the opposite effect. As content queens, we want to create content that attracts attention! You can overcome this by being original, and presenting your own twist on popular subjects and trends. You can do this by sharing your personal experiences that are unique to you and bringing your personality into everything you create. If you’re struggling to find new ways to do this within your content, try this:
Tell a story
Share personal experiences unique to you
Provide customer feedback and opinions
Why does this work? Well, people interact more when they have something to say when you share stories about people around you, your customers, and yourself. This is one of the most effective ways to make your content more attractive on social media forums and your website. The more engagement you have, the better it will be for your brand or business!
Use Images, Videos, and Interactive Elements
When you’re creating content, do what you can to keep it interesting and fresh! For example, no one wants to read a case study every day. Don’t be afraid to mix written and visual content! Good writing is certainly memorable, but your users will quickly absorb large amounts of information when watching photos or videos. Don’t be afraid to add GIFs or Reels/Tiktoks into your blog posts to drive home a point! We’ve seen how video content has taken our industry by storm. Remember audiovisual content, such as video, is more attractive than still images. Incorporating interactive elements will help your audience stop the scroll once they reach your content!
Create Content That’s Valuable
When you're looking to increase engagement, you need to create content that is valuable not only to your business but to your audience. Your target audience will ultimately be potential clients and even customers! As a result, you need to add value to what you're promoting, whether it's graphics, live video, or even memes. When customers visit your social media page, they should be able to see content that deserves time and interest. If it's very common or not very useful to site visitors, they may not come back.
Viewers may be more impressed with your brand and come back for more information as you create great content that gives meaning to their lives and increases their knowledge. Think about past pieces of content that you may have created that performed well. What do those pieces have in common? When people engage under valuable content and ask questions, this is your chance to get to know them better by branding your service to them. Your efficiency in answering their questions and clarifying their ambiguity will make them trust you and believe in your brand.
Creating compelling content is not easy. Most companies can agree it’s one of the most difficult aspects of digital marketing. However, with a little time and effort, you can find a way to create compelling content. It's about being original and standing out from the crowd. Share content that helps your audience relate to you on a deeper level. Make sure that every piece of content you publish provides value! Enhance your content with visual elements. Focus on getting clicks with eye-catching headlines with compelling copy. Last but not least, don’t only use one of these strategies, utilize them all to keep creating consistent content that engages on impact!
Always in your corner,
The Content Queens
