Maximizing Creativity as a Content Creator

From inspiration to publishing, it takes tools to create content that drive results and creates an impact. When you’re creating all the things, it can be difficult to find out which tools you should use to achieve the desired results. Never fear, we’ve put together an awesome list of over 15 tools you can use to help you create amazing content that will drive engagement and impress your clients!

Scheduling

• Later

  • This scheduling platform is an all-in-one marketing platform for the top social networks. You can drag and drop your content, getting it ready to publish within a few clicks. A great plus with Later is that it allows you to preview your work. This gives you a sneak peek of your feed, and what it will look like. This is perfect if you create around a specific theme.

• HootSuite

  • This is another scheduling platform that allows you to plan and analyze your content around the best times to post. HootSuite also has a resource library to help you succeed on social media.

• Buffer

  • They claim to be the most intuitive, affordable, and authentic way to reach more people on social media. You can schedule your content and create a micro-site!

• Tailwind

  • Originally dedicated to Pinterest pins, Tailwind has now grown to encompass Instagram and more. Tailwind's unique feature is Tailwind Communities. This allows users to share other pins with niche members. Do you love a good theme? Upload photos or choose from stock photos to design click-worthy content!

• Loomly

  • This platform is used by Porsche, L'Oreal, LVMH, and BMW. Loomly will help you measure and build your success with content mock-ups, advanced analytics, and the ability to interact with your audience.

Design

• Canva

  • No list would be complete without adding this design powerhouse to it. Canva allows its users to create high-quality images by providing awesome layouts, templates, and design elements. This platform was a game-changer that bridged the experience gap with their drag-n-drop technology. It allows almost anyone to create high-level graphics despite their background.

• Unsplash

  • Stock photography can be the best of things or the worst of things. Finding the perfect stock photo can be like finding a needle in a haystack. Over 265,000 photographers contribute photos to Unsplash which provides users with over 3.48 million photos to choose from!

• Adobe Express

  • Adobe is no stranger to most designers. However, Adobe Express allows you to quickly and easily make content that stands out through the use of thousands of templates and layouts. This platform comes equipped with Adobe Photoshop quality effects and a snap.

Project Management

• Notion

  • This is an awesome project management tool for note-takers and list-makers. This platform is for you if you'd like to coordinate deadlines, objectives, and assignments all in one place for your team.

• Trello

  • Trello allows you to manage your team's projects from anywhere. This platform runs on a Kanban-style system operating off of boards that allows you to automate and collaborate with your team on desktop or mobile.

• Asana

  • Give your team clarity, context, and ownership over their work. Asana will grow with your needs and your team by providing a living system where everyone can see, discuss, and manage team priorities.

• Slack

  • Keep your team on one page by keeping communication lines open! Slack’s the tool to use for chat rooms and direct messaging which will help keep your team members just a click away.

Resources for Content Planning and Inspiration

• Google Trends

  • This platform analyzes the popularity of top searches in Google search. It is the only keyword search tool that offers insights based on actual Google search data.

• Answer the Public

  • This is a search listening tool that's built for Content marketing. It collects, tracks, and alerts you to the most important questions being asked on Google. If you're wondering what your audience is looking for, then this is the tool for you!

• Pinterest

  • Despite being a social media platform, Pinterest is also a one-stop-inspiration shop for all things crafts, art, fashion, and beauty. It's home to everything from style advice to DIY videos. If you're feeling stuck on what content to create next, Pinterest might help you find your place!

Editing

If you’re looking for a few additional tools to use for editing, try these:

• Adobe Lightroom (photos)

• Grammarly (Written)

• Hemingway App (Written)

• Coschedule Headline Studio (Written)

• Splice (Reels, TikToks, Pinterest Pins)

• InShot (Video)

We hope you loved this round-up and found a new tool to add to your toolbox. If any, which tool would you pick to be your favorite for content creation?

Always In Your Corner,
The Content Queens