12 Ways to Repurpose Your Content
We know it can be tough being a content creator. Not only are you expected to create written content, but now video content has taken our industry by storm. It can get overwhelming, especially when it seems like there are content creators creating a new piece of content every single day, multiple times a day. We'll let you in on a little secret, they're not. Instead of constantly working on new pieces of content, they're letting their existing content do the work for them. Welcome, to the world of repurposing!
So what exactly is repurposing? According to Hubspot, content repurposing, also known as content recycling, is reusing an existing piece of content and using it in a new format to expand its lifespan and reach. Not every platform is the same, sometimes the verbiage or image needs to be changed. This is where repurposing comes in! it's not simply just reusing content but it's tweaking your content to be suitable for various platforms to get more mileage out of the content that you've created. Our friends at Gather Content have highlighted a few benefits of content repurposing:
Assists with content distribution. As we mentioned before, repurposing content, by changing its format from written to audio content, will help you expand the content’s reach. This ensures you aren’t solely focused on creating new content you’re promoting it, too.
Helps you maintain your publishing frequency and grow your online presence. By repurposing content, you can continue to push out high-quality content on different channels without having to stress over creating new content around the clock.
Meet your audience's content format demand. Not all people in your audience like to consume text-based content. Similarly, not all prefer to consume video content. Instead of alienating members of your audience by creating a specific content format, you can repurpose your content. That way you can meet your audience's constant demand by repackaging it into a new format that they will consume.
Grow your online presence and reach a new audience. You can reach new audiences on different marketing channels by recycling content according to each channel's requirements.
Boost Your SEO. Having multiple accounts in pieces on a single keyword improves your position in search engines. You can also control the anchor text by linking repurposed pieces back to your website.
If you're still a little confused about what content repurposing is, HubSpot helps us lay it out perfectly by saying what it is and what it is not.
Content Repurposing is:
Sharing an old blog post that you’ve updated with new, relevant data and thought leadership quotes.
Taking heavy-hitting key statistics from an ebook and creating an infographic to post on Twitter.
Creating video clips of podcast recording sessions to post on Instagram to generate hype and excitement for an upcoming episode.
Content Repurposing is NOT:
Sharing an old blog post on your Twitter profile without updating content for relevancy and simply changing the description.
Take a news article from another site and edit it to fit your brand or business image.
Posting a campaign on different social media channels. This should not be confused with repurposing as it is cross-channel marketing.
Now that we've clarified that, here are some ways to repurpose content that you already have and make create in the future.
How to Repurpose Blog Content
From a Blog Post to a Twitter thread
Converting a blog post into a Twitter thread is an amazing way to highlight major points and takeaways. It breaks your post up into bite-sized content that will be easy to digest and extremely shareable. Twitter threads are also amazing tools for storytelling.
From a Blog Series to an E-Book
Do you have a few blog posts that are centered around a specific topic? If so, you can turn those blog posts into an ebook. This is a great way to get all of your subject-based content into one place!
Create Infographics from a Blog Post
Another way you can highlight call-outs from your blog post is by creating infographics. Data visualizations or visualizations of any kind can amplify the impact of your words. Infographics literally give your audience a picture of any points that you make. According to HubSpot, 65% of infographics are remembered even after a period of three days.
Take Quotes from a Blog Post
Quotes are great for social posts, IG carousels, and Pinterest pins. They're shareable and can be used to establish a connection with your audience. Social posts with quotes from your blog can also drive traffic back to your website.
How to Repurpose Video Content
Long-Form Videos to Short-Form Videos
We don't know about you, but creating videos can be hard. From recording the video to editing the video, it can be a tiring process. When you create a long-form video for Youtube or IGTV, you can give it new life by reposting it in smaller clips such as a Reels, Tiktok, or Pinterest pin series.
Turn Your Videos into Blog Posts
Grab the transcripts from your videos and turn them into a blog post! You can also do this with podcasts. This is an amazing tip to engage with your audience that's dedicated to reading your blog.
Use a Video Concept for a Podcast Episode
Webinars and videos can easily be repurposed into podcasts. You can do this by extracting the audio file, cleaning it up, and posting it on your preferred podcasting platform. Here's a how-to guide from Adobe.
Grab Captions from Videos
Create transcripts of your videos! It helps make your content accessible to everyone. With these transcripts, you can grab captions for social media posts and shareability.
Repurposing Social Posts
You can also repurpose your social posts! Here are a few quick ideas:
● Turning an IG Carousel into Linkedin Posts
● Turning an IG post into a Pinterest Pin
● Turning a Youtube Video into a Reel, Tiktok, or Idea Pin
● Turning an IG guide into a Blog Post
All in all, there's so much to gain by repurposing content. Although the greatest prize seems to be reclaiming your time. Don't think of repurposing content as cheating the system, but as a way to make the system work for you! If you're familiar with repurposing content, what's your favorite method to expand your content’s lifespan? Let us know!
Always In Your Corner,
The Content Queens
